LinkedIn is now a mature platform – most of us find LinkedIn feeds and messages quite full and even overwhelming, while others continue to leverage the platform effectively. LinkedIn expert Bruce Segall will review recent trends and suggest alternative LinkedIn strategies for NYACP professionals going forward.  

Bruce K. Segall has been President of Marketing Sense for Business, LLC since 2010, after 25 years spent inside large financial services companies and smaller firms.

A specialist on LinkedIn, Bruce has worked with 250 clients and 75 professional organizations to develop improved Profiles, build visibility, and rekindle/establish relationships via LinkedIn.

Bruce also works with small to mid-size firms and organizations to build visibility and deepen relationships, helping them to stand out in today’s crowded world. He helps sharpen his clients’ messaging and conducts strategic prioritization.  He also functions as an Outsourced Marketing Director, focusing on marketing tactics such as social media posting and management, while keeping an eye on strategic direction.

Before 2010, Bruce spent over 15 years mastering marketing management at large companies, primarily MasterCard and Citibank. After these positions and before starting Marketing Sense, Bruce successfully adopted a more pragmatic approach as the full-time Director of Marketing for a boutique consulting firm. He holds a BA from Yale and an MBA from Stanford.

Bruce is known for logic, balance, and focus on both the big picture and the detail. He frequently writes and speaks on marketing and LinkedIn (see articles) He has lived in Dobbs Ferry, NY with his family since 1995 and loves going on long recreational bike rides.

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